System and method to initiate a mobile data communication utilizing a trigger system

ABSTRACT

A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a Continuation of U.S. patent application Ser. No.14/569,412, filed Dec. 12, 2014, which is a Continuation of U.S. patentapplication Ser. No. 14/281,776, filed May 19, 2014, which is aContinuation of U.S. patent application Ser. No. 13/864,907, filed Apr.17, 2013, which is a Continuation of U.S. patent application Ser. No.13/358,416, filed Jan. 25, 2012, which is a Continuation of U.S. patentapplication Ser. No. 12/846,961, filed Jul. 29, 2010, which is aContinuation of U.S. patent application Ser. No. 12/177,093, filed Jul.21, 2008, which is a Continuation of U.S. patent application Ser. No.10/521,521, filed Jan. 18, 2005, which is a National Stage Entry ofInternational Patent Application No. PCT/US03/22661, filed Jul. 18,2003, which claims the benefit of priority of U.S. Provisional PatentApplication No. 60/397,435, filed Jul. 19, 2002. The disclosures of thepriority applications are incorporated in their entirety having byreference.

FIELD OF THE INVENTION

This invention relates to enabling communications between users andorganizations by means of data enabled mobile communication devices.More particularly this inventions relates to a system, method andmachine to enable organizations to execute direct marketing techniquesand promotions via mobile communication devices.

BACKGROUND OF THE INVENTION

Global brands spend hundreds of billion of dollars annually in theUnited States on brand marketing and communications. Over the lastdecade, an increasing percentage of brand marketing budgets have beenspent in direct marketing channels (e.g., direct mail, telemarketing,email, etc.). In fact, total brand spending on direct mail now exceedsthat of broadcast television. Given direct marketing's uniquecapabilities, such as precise targeting, the ability to drive specificbehaviors, and highly measurable results, marketers are expected tocontinue spending heavily in direct channels.

One of the most significant new direct marketing opportunities is theemergence of the wireless channel. The wireless channel providesmarketers the unmatched ability to reach the individual (not just thehousehold), in a time- and event-sensitive way, with attractive andmeasurable marketing return on investment (“ROI”). In Europe, hundredsof brands are beginning to utilize the wireless data channels and arecommitting a sizeable portion of their communications budgets over thenext year to wireless.

An organization wanting to use data messaging for communication with itsuser base needs to make it easy for them to participate. Theorganization needs to have a means to obtain a user's mobile deviceaddress to be able to communicate with him using his mobile device datacapabilities. The organization needs to obtain the user permission to beable in the future to send new messages, coupons, offers or promotions,to the user's mobile devices.

There are multiple ways to for a user to initiate a communication withan organization and for an organization to obtain a user's mobile deviceaddress, but in this invention we are primarily focused on methods toinitiate a communication when said user is in a mobile setting, such asa public environment as opposed to a home or office environment. In amobile setting, there needs to be an easy and quick way for said user tospecify his interest in starting a communication and for theorganization to obtain said user's mobile device address whereby thecommunication can occur.

Once the communication is initiated, a message oriented application cancapture the user's mobile device address in a database, and respond backwith a message, a coupon, an offer or a promotion.

It is important that said user only receive future organizationoriginated (“push”) communications only if he has elected to do so. Asystem and method to perform communication between users andorganizations needs to support an easy way to either opt-in or opt-outfrom receiving future communications.

An example of a situation where a user may be interested in initiating acommunication with an organization is the case of the organization beinga brand sponsoring some event; for example a contest, building brand andproduct awareness where the user may win some prizes. Other examplesinclude receiving offers, coupons, promotions or discounts on theirmobile device.

The communication, its goals, its benefits and how a user can initiateit is typically displayed using a traditional channel such as printmedia, product packaging, bar coaster, bill-board, sign, posters, TV orradio advertisements, candy wraps, etc. . . . . This process is calledthe “call to action” message. It is easy to see that if participating iseasy to accomplish, such communications can have a wide impact for bothusers and organizations.

One very common application of this invention is to deliver coupons,offers and promotions to users that have requested them. There is a costfor an organization to provide, promote and deploy systems to executesuch mobile coupon, offer and promotion programs. Hence it is animportant requirement that a system be able to measure redemption ratesto compute the effectiveness of the program. In addition, much bettercoupons, offers and promotions can be given to individual users if theirpast individual receptiveness is known—which makes uniquely identifyingthe coupon, offer and promotion important.

There is much economical value in being able to deploy a system whereusers can receive messages, coupons, offers and promotions at the timeof their choosing as well as occasionally receiving push specialsthereby allowing the organization running the program to develop acomprehensive loyalty program bringing value to both the user and theorganization. To support such a program, a system needs to exist toenable users to enroll, participate and receive occasional “push”messages, coupons, offers and promotions that leverages the capabilitiesof mobile data communication devices and Customer RelationshipManagement and Loyalty systems.

In addition, some of the offers, coupons and promotions can be valuableenough that the organization giving them out wants to make sure they areused only once. Examples of such compelling offers are very deepdiscount to join the offer program—think about book clubs that sell youyour first three books for $1 to join the club. In this case, the offerneeds to be verified that it has not already been redeemed. Such a stepis critical with the technologies described in this invention where itis often easy to forward or forge a message on a mobile device.

The primary limitations with existing methods to initiate acommunication between an organization and a user using a mobile devicehave to do with: the time, effort and lack of convenience of triggeringthe communication using current systems; the lack of common serviceaddresses for users to initiate the communication with an organizationin some common existing messaging technologies; and the lack offamiliarity on the part of users on how to initiate a communicationusing their mobile device.

PRIOR ART

Obtaining the user's mobile device address in a mobile setting to allowfor communication is not always straightforward for some classes ofmobile devices, in particular digital cell phones. Almost all digitalcell phones sold today have one or more data messaging capabilities.These may include, but is not limited to, Short Message Service (“SMS”),Enhanced Messaging System (“EMS”), Multimedia Messaging Service (“MMS”),Wireless Application Protocol (“WAP”) and mobile e-mail. The largenumber of digital cell phones in the U.S. makes solving the problem ofobtaining cell phones data address a critical problem to be solved.

One solution that is used by some wireless carriers to allow a user toinitiate a communication using a cell phone with an organization, is touse a Mobile Originated (“MO”) message sent to a service access code. Inthe case of a cell phone, a service access code can either be a shortcode (a number with less than the regular 10 digits defined by the NorthAmerican Numbering Plan (“NANP”)—for example “2327”) or a regular NANP10 digit number. A user that wants to respond to a “call to action”message sends an MO message to the organization service access codesetup by his cell phone carrier.

While the above technique using MO messages works can work ingeographies that support standardized service access codes acrosswireless carriers, it is much less effective in countries that don't. Incountries with no standardized service access codes, like the U.S., itis awkward for an organization to publish different service access codeaddresses for each wireless carrier. In addition the MO technique is noteffective in geographies where cell phone users are not familiar on howto send MO messages. The situation is compounded by the fact that somewireless carriers currently do not offer third parties the ability toreceive MO messages sent to them.

It is possible to solve the problem of lack of standardized serviceaccess codes by using an e-mail address instead of the typical telephonedigit numbers used for SMS, EMS and MMS. Using e-mail is possiblebecause most wireless carriers offer the ability for users to send andreceive e-mails from their cell phone, either directly using Simple MailTransfer Protocol (“SMTP”) or indirectly via SMS, EMS, MMS, WAP, orhyper text markup language (“HTML”) by means of an SMTP gateway providedby the wireless carriers. A service using e-mail as its service addressrequires that users enter the service e-mail address when composingtheir initial MO message. Unfortunately, it is often extremelycumbersome for users to enter an e-mail address composed of alphabeticalletters and symbols using a cell phone numeric keypad. For example, on aSony-Ericsson T68i phone it takes 34 key presses (assuming no mistakes)to enter “fun@m-qube.com”. Hence user response rates will be extremelylow with this approach.

Another alternative that can be used to solve the problem of lack ofstandardized service access codes is to deploy modem banks of PersonalComputer (“PC”) based wireless data cards. Said wireless data card islike a miniature cell phone with its own phone number. With thepeer-to-peer SMS interoperability available in many countries, any MOmessage sent to said wireless data card phone number would be deliveredto it, and by extension to the message application server connected tosaid PC. While this approach effectively works around the problem oflack of standardized service access codes, it suffers from severescalability problems (a card typically cannot handle more that 2-3messages per second, and most cards are not designed to be operated24×7×365.)

Another alternative is to use a range of numbers for the service accesscodes normally allocated to a wireless carrier for use by itssubscribers, and reconfigure the carrier data network elements toforward any MO messages sent to said range, not to a physical cellphone, but instead to the organization's message application serverusing a data network such as the Internet. This solution builds upon SMSinteroperability and is scalable. But it requires that the organizationhave a relationship with the wireless carrier offering said range, thatsaid wireless carrier have the capability to offer this service toorganizations, and that other wireless carrier allow this to happen.

An equally critical consideration is the expertise required from usersto send an MO message using the native mobile device data messaginginterface. In particular, not all cell phone users know how to originatea MO message using their cell phone. Another method is required to allowthem to participate before they become more familiar with their cellphone messaging capabilities. Once a cell phone user receives a message,it is much easier to reply to it since most cell phone handsets providesome guidance on how to do so.

Or, the user may be familiar with messaging, but the time involved maybe a limiting factor. For example, many users may not be willing becauseof the inconvenience to text-in a message when entering in a supermarketto receive tailored coupons, but may be more willing to use othermethods described in this invention to trigger the offers. This problemis especially acute for mobile messaging technologies that don't rely onnumber for addresses, but on long strings like e-mail or instantmessaging screen names. While presumably it is possible to enter a longstring using these mobile devices, this is usually a somewhat slowprocess. A faster trigger mechanism is required.

Hence existing methods using the native messaging capabilities of auser's mobile device to support mobile originated messages to allow saiduser to start a communication with an organization service are noteffective in many situations or geographies. The limitations of theexisting methods makes using the mobile channel as a direct marketingchannel not a cost effective channel; as user response rates would betoo low to cover the campaign costs.

OBJECTS AND ADVANTAGES

The specific object and advantages for this present invention are:

-   -   a) Provides for an alternative to using the mobile device native        data communication interface in cases where there are no unique        service address (common service access codes), no publicly        supported service side infrastructure, or the user is unfamiliar        with his device data messaging capabilities.    -   b) Provides for faster and easier methods to trigger a        communication between an organization and a user than by using        the device native mobile originated messaging capabilities.    -   c) Some of the embodiments described in the invention, like        using an interactive voice response (“IVR”) system as the        trigger system, make it much easier to collect additional        information such as opt-in permission for future communication        or offers, or more information, such as offers of interest to        the user.    -   d) Enables simple, fast, practical and economical means to        instantly deliver offers, coupons and promotions to users in        public places.

Further objects and advantages of this present invention will becomeapparent from a consideration of the drawings and ensuing description.

SUMMARY OF THE INVENTION

The present solution solves the aforementioned problem not by means ofthe user mobile device native data messaging services but by means of anexternal trigger system not based on the user mobile device datamessaging capabilities.

Once the trigger system has captured a unique identifier capable ofbeing mapped to the user mobile device address, a Mobile Terminated(“MT”) message is sent to the user. From then on, the messageapplication server is capable of future communications. The messagessent to the user can include menus and simple instructions removing theneed for the user to ever originate a sophisticated MO message.

In one embodiment of the invention, said unique identifier is the mobiledevice address itself. In another embodiment of the invention, saidunique identifier can be an identifier that is then used to retrieve themobile device address. An exemplar embodiment uses an account number asthe unique identifier, and then retrieving the mobile device addressusing the account number. The details on how the mobile device addressis retrieved using the account number is well known to those skilled inthe art. One possible implementation is to store the mobile deviceaddress in a database using the account number as the key to a datarecord holding the mobile device address. Other exemplary embodimentsuse a loyalty card number, a social security number, a membership numberor employer number as the unique identifier.

This invention applies to any message oriented data communicationsystem, including, but not limited to SMS, EMS, MINIS, WAP, hypertextmarkup language (“HTML”), xHTML and other HTML derivatives, mobilee-mail, client side mobile device execution environments such as Java 2Mobile Edition (“J2ME™”), Brew™, Linux™, or Symbian OS™

A further aspect of the invention, a system and method is also providedto deliver follow-on messages from the organization once the user mobiledevice address is captured.

A further aspect of the invention, a system and method is also providedto deliver, an instant mobile coupon, offer, or promotion that can beredeemed providing for a complete system and method to deliver messages,coupons, offers and promotion to users.

In one embodiment, the present solution is a network based system andmethod, consisting of a trigger system, a message application server anda mobile device service provider system. It allows any user equippedwith a mobile device capable of receiving messages to initiate asequence whereby said user can receive one or more messages from saidmessage application server. Furthermore, said message application servercan store said user mobile device address in a database for latercommunications from said message application server to said user.

The organization service is presented in a traditional media format,including but not limited to, on a print advertisement, on a productpackaging, on a bill-board, on a poster, on a flyer, on a coaster, on acandy wrap, on a store display, in a TV ad, in a radio ad, on anInternet site. The presentation includes instructions on how the usercan interact with the trigger system. The presentation is called the“call to action” message.

In one embodiment, the trigger system confirms the user mobile deviceaddress, handles exceptions, and optionally obtains additional data fromthe user or opt-in permission if applicable. Once the session with saidtrigger system is completed, the trigger system informs the messageapplication server which sends a message to the user mobile device.

BRIEF DESCRIPTION OF THE DRAWINGS

The foregoing and other features of the present invention will be morereadily apparent from the following detailed description and drawings ofthe illustrative embodiments of the invention in which:

FIGS. 1 and 1B depicts aspects of an exemplary embodiment of the presentinvention in accordance with the teachings presented herein.

FIG. 2 depicts an alternative exemplary embodiment of the presentinvention in accordance with the teachings presented herein containingadditional components to deliver messages, coupons, offers orpromotions.

FIG. 3 depicts an alternative exemplary embodiment of the presentinvention in accordance with the teachings presented herein containingadditional components to track the redemption of coupons, offers orpromotions.

FIG. 4 depicts an exemplary embodiment of delivering follow-on MobileTerminated messages once the user mobile device address is known.

FIG. 5 is a functional block diagram of the method of capturing a usermobile device address and using it to send a message to the user.

FIG. 6 is a functional block diagram containing the additional steps todeliver messages, coupons, offers or promotions to a user.

FIG. 7 is a functional block diagram of an exemplary embodiment ofcoupons, offers or promotion redemption.

FIG. 8 is a functional block diagram to capture a user cell phone numberin an embodiment of this invention where the trigger system is an IVRsystem.

FIG. 9 is a functional block diagram of an alternative exemplaryembodiment using an IVR system as a trigger system containing theadditional steps of verifying if the user calling number is a wirelessphone number and capturing additional data.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

Aspects, features and advantages of exemplary embodiments of the presentinvention will become better understood with regard to the followingdescription in connection with the accompanying drawing(s). It should beapparent to those skilled in the art that the described embodiments ofthe present invention provided herein are illustrative only and notlimiting, having been presented by way of example only. All featuresdisclosed in this description may be replaced by alternative featuresserving the same or similar purpose, unless expressly stated otherwise.Therefore, numerous other embodiments of the modifications thereof arecontemplated as falling within the scope of the present invention asdefined herein and equivalents thereto. Hence, use of absolute terms,such as, for example, “will,” “will not,” “shall,” “shall not,” “must,”and “must not,” are not meant to limit the scope of the presentinvention as the embodiments disclosed herein are merely exemplary.

Turning to FIG. 1 there is shown the basic architecture of oneembodiment of a system for capturing a user mobile device address bymeans of a trigger system. The system comprises a trigger system 102which can be triggered by a user 100 using a trigger device. Saidtrigger system 102 is connected by means of a data network 104 to amessage application server 106. The message application server 106 isfurther connected to a mobile service provider or carrier system 110 bymeans of a data network 108 and the mobile service provider gateway 112.The mobile service provider gateWay 112 acts as a gateway into themobile service provider network 114. The mobile service provider gateway112 is further capable of sending messages to the user mobile device 116by means of the service provider mobile network 114. Said user can thenread messages sent to his mobile device 116.

The trigger system 102 is any system capable of capturing a uniqueidentifier capable of being transformed into the user mobile device 116messaging address, and optionally other data. The system described inthis invention requires that the trigger system 102 or the messageapplication server 106 be able to directly or indirectly retrieve themobile device 116 address based on said unique identifier captured bythe trigger system 102, and be able to use the mobile device address tosend messages to the mobile device 116. Once the trigger system 102 istriggered by user 100, it sends said mobile device messaging address orsaid user unique identifier along with any other captured data to themessage application server 106 by means of data network 104.

The trigger system 102 can be triggered by the user either by using hismobile device 116, or by using any other system or method.

In one exemplary embodiment of this invention, the trigger system is acomputing device equipped with a card reader where the magnetic stripeof the card contains said unique identifier.

In one exemplary embodiment of this invention, the trigger system is acomputing device equipped with a bar code reader. The user swipes anobject with a bar code containing said unique identifier, such as a keychain card.

In one exemplary embodiment of this invention, the trigger systemconsists of Radio Frequency Identification (“RFID”) readers located inpublic areas, for example at the doors of stores. The user carries anobject with an embedded Radio Frequency Identification RFID tagcontaining said unique identifier. The trigger system is simplytriggered by the user when walking through or near the RFID readers.

In one exemplary embodiment of this invention, the trigger system is aclient application running on the user mobile device combined with&server side system. The communication is triggered when the useractivates the application and instructs it to trigger the interaction.The client application, by means of the data messaging capabilities ofthe mobile device notifies the service side system, which can be themessage application server, to initiate the communication.

In one exemplary embodiment of this invention, the trigger is a clientapplication running on the user mobile device combined with a localreceiver system. The communication is triggered when the user activatesthe application and instructs it to trigger the interaction. The clientthen uses a local networking infrastructure such as infra red,Bluetooth®, WiFi or any other local wireless protocol to send thetrigger to said receiver system which forwards it to the messageapplication server.

In one exemplary embodiment of this invention the trigger system is anysystem capable of performing biometric or user identification of saiduser. Examples of such system include but is not limited to finger-printreaders, eye readers, voice identification and video cameraidentification.

In one exemplary embodiment of this invention, the trigger system is akiosk where the user enters the unique identifier in the kiosk—forexample using a keyboard, a keypad or a touchscreen.

In one exemplary embodiment of this invention, the trigger system 102,is an IVR system accepting phone calls which is programmed to capturesaid unique identifier. Various techniques known to those of skill inthe art can be used to capture said unique identifier. This includes butis not limited to accepting Dual Tone Multi Frequency (“DTMF”) or usingvoice recognition. The user triggers an interaction with the system bycalling a phone number mapping to the IVR system and entering at theprompt said unique identifier and any additional data requested by theIVR. At the end of the call, all the captured information is forwardedto the message application server,

In one embodiment of this invention, the trigger system 102 is an IVRsystem and the mobile device 116 is a data enabled cell phone or anydata device capable of receiving messages sent to a phone number addressas described previously. In such embodiment, the IVR system can befurther programmed to automatically capture the calling number.Capturing the calling number is very common in IVR systems using thePublic Switch Telephone Network (“PSTN”) Caller Id infrastructure. Ifthe phone call is made using said cell phone, and the calling number ismade available to the IVR, then the step of capturing the cell phonenumber can be further accelerated by spelling out the number and askingthe user to validate the number. For example, the confirmation can beachieved using the following message: “You called from XXX-XXX-XXXX, ifthis is correct press 1, to enter a different phone number press 2”. Ifthe user confirms the number then the IVR can move on to capturing theoptional data. If the user does not confirm the number, then the IVR canprompt the user for a new mobile device phone number. This last case isuseful for example if the user called from a land based line and the IVRrecognized the land line number. If the IVR does not receive the callingnumber from the PSTN, then the IVR system is programmed to directlyprompt the user for his mobile device phone number.

In one exemplary embodiment, the trigger system 102 is wireless cardattached to a computing device as described earlier. In the prior artsection, we mentioned that wireless data cards suffer from scalabilitylimitations. In this embodiment of the invention, the wireless data cardis used only as a trigger system to receive the first MO message. Allfollow-on messages can then be sent to the user mobile device 116, usingthe mobile device 116 mobile service provider specific short code forthis program. This invention overcomes the lack of standardized shortcodes in certain geographies and the lack of scalability of PC basedwireless cards by using the wireless card only as a trigger system andnot for subsequent message delivery. For example, the user would send aninitial MO message to the wireless data card number, say NNN-NNN-NNNNwhich would be routed to the wireless data card using the carrierpeer-to-peer infrastructure. The response from the message applicationserver 106, would then use a separate service address for each carrier.Carrier A may use a five digit short code XXXXX, carrier B a six digitshort code X_XXXVC, and carrier C a normal ten digit numberMMM-MIVIM-MMMM. When the user receives the message, he can easily replyback and the fact that each user may be using a different addressbecause they have a different wireless carrier is not an issue.

In one exemplary embodiment, the trigger system 102 is a phone switch.The phone switch is connected to the PSTN SS7 network. Upon receiving acall establishment request, the phone switch would refuse such request,capture the user calling number and forward said caller number to themessage application server 106. The advantage of this embodiment is thatneither the user nor the organization is billed for the call, since itwas not completed, and the organization does not incur an IVR cost. Thedownside is additional data cannot be captured on the user, and the enduser experience is probably strange as the call is not accepted.

In another embodiment, the trigger system is a computing device wherethe user supplies her mobile device address connected to the messageapplication server using a data network, including but not limited tothe Internet. In another embodiment, the trigger system is a networkaccessible computing device that the user connects do using anotherdevice—for a example a web and WAP application accessed from a clientcomputer using a browser—connected to the message application serverusing a data network.

The presented embodiments for the trigger system 102 are illustrativeonly and not limited to the ones presented. Numerous other embodimentsof the trigger system 102 are contemplated as falling within the scopeof this invention.

The data network 104 is any data network using any messaging protocol.In one exemplary embodiment, the network is based on TCP/IP and thetrigger system 102 forwards the unique identifier and optional datausing a Web Service call based on the Simple Object Access Protocol(“SOAP”.)

The message application server 106 is any computing server designed toprocess messages. It is programmed to be able to execute instructionsupon receiving incoming messages from mobile devices, such as mobiledevice 116, and from any other external source. One of the instructionsthat the message application server is capable of executing is sendingmessages out to mobile devices. One of the event requests capable oftriggering the message application server 106 to execute saidinstructions is the receipt of a notification that a user triggered thetrigger device 102.

In one exemplary embodiment, the message application server 106 isimplemented as a cluster of Jave 2 Enterprise Edition (“J2EE™”)components running on commonly available computer hardware runningcommonly available operating systems. In one exemplary embodiment, themessage application server 106 is implemented using the Jboss™ Javaapplication server and uses an Oracle® database to maintain persistentdata. In one exemplary embodiment the dialog instructions to executeupon receiving an MO message or a trigger requests are implemented inone or more extensible markup language (“XML”) document(s). Multipleother embodiments of the message application server are possible andknown to those of skill in the art.

In one preferred embodiment, the message application server 106 isadditionally connected to a message application database 120. Thedatabase can be used as part of the implementation of the messageapplication server. In one exemplary embodiment, the database storesdata on the active communication programs, including but not limited to,program data; user data; user session data; system logs. The usage of adatabase to implement sophisticated server applications is well known tothose of skill in the art and many possible usage of the database ispossible and within the scope of this invention.

The message application server 106 is connected to one or more serviceprovider gateway 112 using any suitable data network 108. In anexemplary implementation, the data network is the Internet using avirtual private network (“VPN”) using the short message peer-to-peer(“SMPP”) protocol. Other exemplary implementations use the Internetwithout a VPN, use private TCP/IP based connections (“leased line”), oruse a dedicated X.25 connection or any other available data network andprotocol. The message application server 106 can simultaneously supportmultiple mobile service providers systems 110 and mobile device 116technologies and hence can be connected to multiple service providerssystems 110. The message application server 106 can be similarlyconnected a plurality of trigger system 102.

The message application server 106 can send, and optionally receive,messages to and from the mobile device 116, by means of the mobileservice provider system 110. The actual details of the mobile serviceprovider infrastructure are not relevant to this present invention andin practice take many forms.

In one exemplary embodiment, the mobile provider system 110 is brokendown into a mobile service provider gateway 112 responsible forinterfacing with the message application server 106 by means of datanetwork 108. Using methods known to those skilled in the art, messagescan be exchanged between mobile devices, such as mobile device 116 andthe mobile service provider gateway 112 by means of a mobile network114.

The mobile device 116 is any device a user can carry along with him thatis capable of receiving data messages from at least the messageapplication server 106 by means of the service provider system 110. Ingeneral, the mobile device 116 is also capable of sending messages tothe message application server 106 as well as being able to send andreceive messages to other mobile devices and other service applications.More capable devices can also send messages, or send and receive morecomplex messages than text messages such as multi-media messages.

In one embodiment of the invention, the mobile device 116 is a dataenabled cell phone, or any data device capable of receiving and sendingmessages sent to a phone number address. The later can include wirelessenabled personal data assistants (“PDA”) or any other computing devicecapable of receiving messages sent to a phone number.

In one exemplary embodiment of the invention, the mobile device 116 is adata capable device capable of receiving and sending messages usinge-mail protocols, including but not limited to SMTP, Post OfficeProtocol (“POP”) and Internet Message Access Protocol (“IMAP”).

In one exemplary embodiment of this invention, the mobile device 116 isa data capable device capable of receiving and sending messages using aclient application that uses a data network, including but not limitedto the Internet protocol (“IP”). The mobile device can use any IPtransport, including but not limited to 801.11, 801.11a, 801.11b,801.11g and Wifi.

In one exemplary embodiment of the invention, the mobile device 116 is adata capable device capable of receiving and sending messages using aninstant messaging protocol. Examples of instant messaging serviceprovide include, but is not limited to, AOL Instant Messenger™, Yahoo!®Messenger, MSN® Messenger, Jabber® and other similar protocols.

Turning to FIG. 2 there is shown a block diagram of an embodiment of theinvention further comprising components to deliver coupons, offers andpromotions to the user. The message application server 106 is furtherconnected to an offer application 122. The offer application 122 isconnected to an offer database 124.

The offer application 122 is responsible for selecting and creatingcoupons, offers and promotions for said user 100. The coupon, offer orpromotion is part of the message that will be sent to the user device116 as described above.

In one embodiment, the coupons, offers and promotions are implementedusing an offer message. In a preferred embodiment, the coupons, offersand promotions are implemented using an offer code and an offer message.In one exemplary embodiment, the coupon and promotion offers arerepresented by numerical codes. In one exemplary embodiment, the couponsand promotion offers are represented by alphanumerical codes. In oneembodiment, the coupons, offers and promotions are implemented usingdata, including but not limited to text data, XML data and binary data,which is interpreted by an application running on said user mobiledevice 116. In one exemplary embodiment, the coupons and promotionoffers are represented by graphical images including bar codes.

In one exemplary embodiment each user receives the same coupon, offer orpromotion code. In another exemplary embodiment, each coupon, offer orpromotion code is unique and encodes the coupon, offer or promotion anda user identification. In one exemplary embodiment, the useridentification is a sequence number, a short 3-5 digit sequence,allowing the encoding of 1000-100,000 unique users. Each time a usertriggers the system and a message, coupon, offer or promotion isgenerated, a new sequence number is generated and stored in the offerdatabase with the generated offer. At redemption time, the sequencenumber is extracted from the offer code and the most recent offer withthe same offer and sequence number is matched. The benefit of thisexemplary embodiment is to keep the unique identifier short in thecommon case that the code is manually entered at redemption time. Inmost retail environments, the speed of customer checkout is critical andthe more digits need to be entered, the longer it takes to capture themessage, coupon, offer or promotion code and the more likely an inputerror will be made.

In one preferred embodiment, the message, coupon, offer or promotioncode includes a checksum digit, using any of the well know checksumalgorithms, including but not limited to the mod 10 algorithm used incredit card numbers, whereby invalid coupon, offer or promotion codesdue to input errors can be determined.

These various embodiments of coupons and promotion offers areillustrative only and not limiting, therefore numerous other embodimentsof coupons, offers and promotions on mobile devices fall within thescope of this invention

The offer database 124 is used by the offer application 122 to storeavailable offers, to maintain user profile information concerningcoupons, offers and promotions, to maintain logs of created offers. Theusage of database to implement sophisticated server applications is wellknown to those of skill in the art and many possible usage of thedatabase is possible and within the scope of this invention.

In one preferred embodiment, the offer application 122 is connected toan external system 125 comprising enterprise systems, customerrelationship management (“CRM”) systems or loyalty systems that areinvolved in the generation, redemption and analysis of the offers.

Internal details of the offer application and the coupon, offer andpromotion codes is not discussed in further details as they are known tothose skilled in the art. Couponing and all the issues around generatingcoupons, matching coupons to users based on multiple parametersincluding past interaction and demographic data is a well establishedindustry. All these couponing techniques apply to the coupon generationand fall into the scope of this invention.

Turning to FIG. 3 there is shown a block diagram of an embodiment of theinvention further comprising components to track the redemption ofcoupons, offers or promotions. The system further comprises above FIG.2, an offer entry system 130 used to validate and capture coupons,offers, and promotions redemption. The offer entry device 130 isconnected to the offer application 122 by means of a data network 132.Optionally, an external system 121 or 125 interfaces with either themessage application server, the offer application or both.

In one embodiment, the offer entry system validates the coupon, offer orpromotion code. In one embodiment, the offer entry system captures thecoupon, offer or promotion redemption for storage in the offer database124. In one preferred embodiment, the offer entry system validates andcaptures the coupon, offer or promotion code for storage in the offerdatabase 124.

In one preferred embodiment, the offer entry system 130 is a computingdevice located where the coupon, offer or promotion is redeemed. Thecoupon, offer or promotion code is entered at redemption time. In thispreferred embodiment the coupon, offer or promotion code is validated inreal-time by checking the code on the offer entry system (for examplethe offer code can contain a checksum that is verified), then by sendinga request by means of data network 132 to the offer application 122,that verifies the coupon, offer or promotion code. In this exemplaryembodiment, redemption data can be analyzed by the offer server 122 andreports 134 created.

In one preferred embodiment, the offer entry system is a point of sale(“POS”) terminal programmed to implement the logic described above. Ifthe coupon, offer or promotion code is validated in real-time preventingfraud and providing for duplicate checking, it is possible to offervaluable coupons, offers and promotions that otherwise might not beeconomical to provide without such checks.

In ail exemplary embodiment, the offer entry system 130 is a stand-alonecomputing device, for example a kiosk. The user enters the coupon, offeror promotion code in the offer entry system 130, and the offer entrysystem prints out a paper coupon. The user can then redeem the papercoupon like regular paper coupons. In an exemplary embodiment, the offerentry system 130 locally stores each redemption, and the data can beuploaded on a regular basis, by means of a data network 132 to the offerapplication 122. In an exemplary embodiment the offer entry device 130is equipped with removable storage. On a regular basis the removablestorage is replaced and the content is read on a compatible device andthe data uploaded to the offer application 122.

In one exemplary embodiment, the coupon, offer or promotion code has thesame format as a payment number like a credit card number. The existingpayment processing infrastructure is used to authorize and capturecoupon redemption. The operator of the system described in thisinvention would request a unique bank id prefix to distinguish its offernumbers from credit or payment card numbers. In one exemplaryembodiment, said payment processing infrastructure is configured totrack coupon, offer and promotion redemption and credit the user for hiscoupon, offer and promotion.

The data network 132 is any data network or any means using anymessaging protocol or data representation not necessarily alwaysconnected allowing for the transfer of data, in real-time or in batchmode, from the offer entry device 130 to the offer application 122. Inone preferred embodiment, the network is based on the Internet Protocol.

Turning to FIG. 4 there is shown a block diagram of an embodiment of theinvention illustrating how follow-on messages can be sent at later datesto said user 100. Messages, coupons, offers and promotions are deliveredimmediately upon the user activating the trigger system 102. But theorganization, can also decide to send further messages, coupons, offersand promotions to users that have participated previously. Under thisscenario, during the initial communication, the message applicationserver 106, or the offer server 122 stores the mobile device 116address. At a later date, when the organization wants to push out newmessages, coupons, offers or promotions, the list of users that haveparticipated is looked up. If the message includes a coupon, offer orpromotion, it may be looked up by the offer application 122 using amechanism similar to the one described above. The push message is thendelivered to the user using the same system and method describedearlier.

FIG. 5 illustrates the basic steps of the invention. In a typical usageof the invention, the user 100 is encouraged to trigger the system by a“call to action” message presented in a traditional media format. Thetrigger system 102, upon being triggered (step 200) is designed tocapture (step 202) the unique identifier capable of identifying the usermobile device 116, and optionally other data. The captured data is thenforwarded (step 204) to the message application server 106. The messageapplication server 106 then retrieves (step 206) the mobile deviceaddress of the user based on the unique identifier. The messageapplication server 106 then executes (step 208) a programmed set ofinstructions whereby an appropriate response message is generated.Optionally, in step 210, all the forwarded data, and any additional datagenerated by the execution of the instructions in step 208 are saved inthe message application database 120. The response message is thenforwarded to the mobile service provider gateway 112 in step 212, fordelivery to the mobile device 116 by the mobile service provider. Saiduser can then read said response message on said mobile device 116 instep 214.

In an alternative embodiment, step 206 is not performed in the messageapplication server 106, but instead in the trigger system 102, andeither the mobile address or both the mobile address and the uniqueidentifier are forwarded to the message application server in step 204.

FIG. 6 illustrates the basic steps of the invention described in FIG. 5augmented by the delivery of a coupon, offer or promotion. The triggersteps 200, 202, 204 and 206 are the same as in FIG. 5. Instead ofdirectly generating the response message in the message applicationserver 106, all the user data available in the message applicationserver including the unique identifier, the mobile device address, theoptional user data is forwarded to the offer application 122 (step 220).Based on all the available data, the offer server 122 generates an offer(step 222). The generated offer and any other user data is stored in theoffer database 124 (step 224). The response message containing thecoupon, offer or promotion is forwarded back to the message applicationserver 106 for delivery to the mobile device 116 (step 226). The messagedelivery steps 210, 212 and 214 are the same as in FIG. 5. Later on theuser will redeem the coupon, offer or promotion message, for example ina store. The coupon, offer or promotion being redeemed is entered (step228) in the offer entry system 130. Either in real-time or in batch theredemption data is forwarded to the offer application 122 (step 230).The redemption data is then stored in (step 232) in the offer database124. Based on the data stored in step 224 and step 232 in the offerdatabase 124, reports 134 can be generated that show redemption ratesfrom which the effectiveness of the promotion can be measured.

FIG. 7 illustrates another preferred embodiment, where the coupon, offeror promotion is verified after step 228, by interrogating the offerapplication 122. Started from step 214 of FIG. 6, the offer is enteredin the offer entry system 130 in step 228. The offer is then forwardedto the offer application 122 for verification by means of data network132 (step 240). The offer is verified by the offer application 122 (thatis the offer application verifies it's a valid offer, and has not beenalready redeemed if duplicate checking is configured) (step 242). If theoffer is valid, then the redemption proceeds (246) and the followingsteps are the same as in FIG. 6. If the offer is invalid, the status ismade available to the offer entry device 130 (step 244). In the case ofan invalid offer, the offer may be re-entered since the offer may havebeen rejected due to an input error. If the offer has already beenredeemed, there is no benefit in re-entering the offer.

FIG. 8 illustrates step 202 in an exemplary embodiment where the triggersystem 102 is implemented using an IVR system. The user calls the IVRnumber. The PSTN delivers the call to the IVR system in Step 300. TheIVR system is then programmed to retrieve the user calling number, usingthe PSTN caller id support (step 302). If the user calling number isavailable, the system spells out the number to the user and asks for aconfirmation in step 306. If the user confirms positively, the usercalling number is then forwarded to the message application server 106as described in step 204. If the user confirms negatively (step 306), orthe IVR system does not detect the user calling number in step 302 (forexample if the user is blocking caller id), then the IVR is programmed(step 304) to ask the user to enter his cell phone number. The phonenumber can either be entered using the telephone key pad, and the IVRsystem will detect the Dual Tone Multiple Frequency (“DTMF”) tones, oralternatively using a voice recognition system. The details on how toprogram an IVR system to perform the steps described above are wellknown to those skilled in the art.

FIG. 9 is an alternative embodiment of step 202 that builds upon FIG. 7.In FIG. 8 the initial steps 300, and 302 are the same as in FIG. 8. Thecalling number supplied by the PSTN, or entered by the user is analyzedin step 320 to see if it corresponds to a cell phone number. There aremultiple ways to perform this operation which are know to those skilledin the art. One possible implementation is to lookup the first sixdigits of the phone number in a database called the Local ExchangeRouting Guide (“LERG”) that contains information on all the PSTNswitches. If the phone number corresponds to a cell phone number, theIVR is programmed to proceed to step 306. If the number does notcorrespond to a cell phone number, then the IVR is programmed in step304 to prompt for a cell phone number as described before. In thisalternative embodiment, step 322 was also added prompting the user foradditional data, for example for a choice of an offer of interest orfrom a store of interest. Once all the additional data is captured, theuser cell phone and the additional data is forwarded to the messageapplication server 106 as described in step 204.

Having now described one or more exemplary embodiments of the invention,it should be apparent to those skilled in the art that the foregoing isillustrative only and not limiting, having been presented by way ofexample only. All the features disclosed in this specification(including any accompanying claims, abstract, and drawings) may bereplaced by alternative features serving the same purpose, andequivalents or similar purpose, unless expressly stated otherwise.Therefore, numerous other embodiments of the modifications thereof arecontemplated as falling within the scope of the present invention asdefined by the appended claims and equivalents thereto.

For example, the techniques may be implemented in hardware or software,or a combination of the two. In one embodiment, the techniques areimplemented in computer programs executing on programmable computersthat each include a processor, a storage medium readable by theprocessor (including volatile and non-volatile memory and/or storageelements), at least one input device and one or more output devices.Program code is applied to data entered using the input device toperform the functions described and to generate output information. Theoutput information is applied to one or more output devices.

Each program may be implemented in a high level procedural or objectoriented programming language to communicate with a computer system,however, the programs can be implemented in assembly or machinelanguage, if desired. In any case, the language may be a compiled orinterpreted language.

Each such computer program may be stored on a storage medium or device(e.g., CD-ROM, hard disk or magnetic diskette) that is readable by ageneral or special purpose programmable computer for configuring andoperating the computer when the storage medium or device is read by thecomputer to perform the procedures described in this document. Thesystem may also be considered to be implemented as a computer-readablestorage medium, configured with a computer program, where the storagemedium so configured causes a computer to operate in a specific andpredefined manner.

In a most preferred embodiment, the various components, such as thetrigger system, the message application server, the offer application,etc., are implemented on one or more computer systems. The multiplicityof the computer system allow for the distribution of the workload inaccordance with, e.g., the number of computer systems available andenables the system to function even is a subset of the computer systemsexperience one or more faults. The computers should be connectable toeach other, for example, by means of 100Base-T Ethernet interfaces andcorresponding 100Base-T Ethernet switches. In the most preferredimplementation, each computer contains dual UltraSPARC® III processors,1024 MB RAM, two 9 GB disk drives, and operates using the Unix™compatible Solaris™ operating system. As will be appreciated, thespecific hardware utilized can be varied in accordance with need,required capacity, and the preferred programming and operatingenvironment, as well as in response to other factors.

What is claimed is:
 1. A system for enabling targeted content deliveryto a mobile device user, said mobile device having a device address,said device address having associated therewith at least one uniqueidentifier, said system comprising: a message application server; and atrigger system in communication with said message application server,said trigger system comprising: a trigger client component configured togenerate a trigger signal comprising a trigger action, user contentrequest data and said at least one unique identifier; a trigger servercomponent in communication with said trigger client component, saidtrigger server component configured to: receive said trigger signal,send to said message application server said trigger signal forprocessing by said message application server wherein said messageapplication server is configured to receive from said trigger systemsaid trigger signal, and in response thereto derive said mobile deviceaddress from said at least one unique identifier, generate content basedon said user request data, and send said generated content to saiddevice address of said mobile device.
 2. A system as in claim 1 whereinsaid message application server further includes a message applicationdatabase for storing transaction information comprising said userrequest data and said device address.
 3. A system as in claim 1 whereinsaid trigger client component is said mobile device.
 4. A system as inclaim 1 wherein said trigger system comprises: a client applicationresiding on said trigger client component for generating said triggersignal; and a server application residing on said trigger servercomponent in communication with said client application and said messageapplication server, said server application for receiving and processingsaid trigger signal sent by said client application.
 5. A system as inclaim 4 wherein said client application is a WEB or WAP browser clientcomponent and said server application is a WEB or WAP server applicationcomponent.
 6. A system as in claim 1, wherein said trigger clientcomponent further comprises at least one input device.
 7. A system as inclaim 6, wherein said at least one input device is selected from thegroup consisting of a magnetic card reader, bar code reader, keyboard,keypad, touch pad, sensors, and any combination thereof.
 8. A system asin claim 7, wherein said sensors include a wireless sensor and abiometric sensor.
 9. A system as in claim 1 wherein said trigger clientcomponent is an account card and a reader and wherein said triggersignal is generated by swiping said account card through said reader andhaving said trigger system identify said unique identifier based onaccount card information.
 10. A system as in claim 1, wherein saidtrigger system comprises an NR system, said mobile device is a cellularphone, said device address is a cellular phone number and said triggeraction is a voice call; said NR system configured to process saidtrigger signal to acquire said cellular phone number of said cellularphone.
 11. A system as in claim 1, wherein said trigger system comprisesa PSTN and a Phone Switch connected to said PSTN, said mobile device isa cellular phone, said mobile device address is a cellular phone numberand said trigger action is a voice call; said trigger system configuredto detect incoming call establishment requests from said PSTN and toprocess said trigger signal to acquire said cellular phone number ofsaid cellular phone.
 12. A system as in claim 1 wherein said mobiledevice is a network-enabled device.
 13. A system as in claim 1 whereinsaid mobile device is a cellular phone having a cellular phone number assaid device address.
 14. A system as in claim 1 wherein said deviceaddress is a calling number, a cellular phone number, an instantmessaging address, an e-mail address or other addressing type.
 15. Asystem as in claim 1 further comprising: an offer application component;an offer entry system in communication with said offer applicationcomponent, and an offer database in communication with said offerapplication component for storing said generated content and said userrequest data, wherein said offer entry system is configured to: redeemsaid generated content, generate content redemption informationcomprising said redeemed content, and send said content redemptioninformation to said offer application component for storage in saidoffer database.
 16. A system as in claim 15, wherein said offerapplication component is further configured to: receive said contentredemption information and check for and process valid redeemed contentusing a validation code.
 17. A system as in claim 16 wherein said offerentry system is further configured to generate a physical representationof said generated content.
 18. A system as in claim 17 wherein saidphysical representation of said generated content includes paper,card-stock, plastic or any other tangible medium.
 19. A system as inclaim 18 wherein said offer entry system is a point of sale (POS)terminal for redeeming and providing a physical representation of saidgenerated content.
 20. A system as in claim 18 wherein said offer entrysystem is a kiosk for redeeming and providing a physical representationof said generated content.
 21. A system as in claim 1 further comprisingat least one communications network wherein said trigger systemcommunicates with said message application server via said at least onecommunications network and wherein said trigger client device systemcommunicates with said trigger server device via said at least onecommunications network.
 22. A system as in claim 1 wherein saidgenerated content comprises a message, a coupon, an offer or apromotion.
 23. A system as in claim 17 wherein said generated content isa tangible medium containing a bar code representation of saidvalidation code.
 24. A system as in claim 23 wherein said validationcode representation comprises a bar code.
 25. A system as in claim 16wherein said validation code encodes information pertaining to saiduser, generated content, unique identifier or mobile device for thepurpose of tracking redemption on a per user basis.
 26. A system as inclaim 16 wherein said validation code is a numerical or alphanumericalcode.
 27. A system as in claim 16 wherein said validation code is animage to be scanned.
 28. A system as in claim 16 wherein said mobiledevice processes and stores said validation code.
 29. A system as inclaim 16 wherein said validation code contains one or more checksumdigits whereby code input errors can be detected.
 30. A system as inclaim 16 further comprising at least one first external system coupledto said message application server; said at least one first externalsystem for facilitating the generation, redemption, analysis,verification and/or delivery of said generated content.
 31. A system asin claim 30 wherein said at least one first external systems includesenterprise application systems, back-end payment systems, CRM systemsand loyalty systems.
 32. A system as in claim 17 further comprising atleast one second external system coupled to said offer applicationcomponent, said at least one second external system facilitating thegeneration, redemption, analysis, verification and/or delivery of saidgenerated content.
 33. A system as in claim 32 wherein said at least onesecond external system includes enterprise application systems, back-endpayment systems, CRM systems and loyalty systems.
 34. A system as inclaim 32 wherein said validation code is similar to a Credit Card orPayment Card number and wherein said at least one second external systemis a back-end payment system that processes said validation code.
 35. Asystem as in claim 1 further comprising a mobile network incommunication with said mobile device and wherein said messageapplication server sends said generated content to said device addressvia said mobile network.
 36. A system for enabling targeted contentdelivery to a mobile device user, said mobile device having a deviceaddress, said device address having associated therewith at least oneunique identifier, said system comprising: a message application server;and a trigger system in communication with said message applicationserver, said trigger system comprising: a trigger client componentconfigured to generate a trigger signal comprising a trigger action,user content request data and said at least one unique identifier; atrigger server component in communication with said trigger clientcomponent, said trigger server component configured to: receive saidtrigger signal, derive said mobile device address from said at least oneunique identifier, send to said message application server said deviceaddress and said user request data, at said message application server:receive said device address and said user request data, and in responsethereto, generate content based on said user request data, and send saidgenerated content to said device address of said mobile device.
 37. Asystem as in claim 36 wherein said message application server furtherincludes a message application database for storing transactioninformation comprising said user request data and said device address.38. A system as in claim 36 wherein said trigger client component issaid mobile device.
 39. A system as in claim 36 wherein said triggersystem comprises: a client application residing on said trigger clientcomponent for generating said trigger signal; and a server applicationresiding on said trigger server component in communication with saidclient application and said message application server, said serverapplication for receiving and processing said trigger signal sent bysaid client application.
 40. A system as in claim 39 wherein said clientapplication is a WEB or WAP browser client component and said serverapplication is a WEB or WAP server application component.
 41. A systemas in claim 36, wherein said trigger client component further comprisesat least one input device.
 42. A system as in claim 41, wherein said atleast one input device is selected from the group consisting of amagnetic card reader, bar code reader, keyboard, keypad, touch pad,sensors, and any combination thereof.
 43. A system as in claim 36wherein said trigger client component is an account card and a readerand wherein said trigger signal is generated by swiping said accountcard through said reader and having said trigger system identify saidunique identifier based on account card information.
 44. A system as inclaim 36 wherein said trigger client component is an account card and areader and wherein said trigger signal is generated by swiping saidaccount card through said reader and having said trigger system identifysaid unique identifier based on account card information.
 45. A systemas in claim 36, wherein said trigger system comprises an IVR system,said mobile device is a cellular phone, said device address is acellular phone number trigger signal to acquire said cellular phonenumber of said cellular phone.
 46. A system as in claim 36, wherein saidtrigger system comprises a PSTN and a Phone Switch connected to saidPSTN, said mobile device is a cellular phone, said mobile device addressis a cellular phone number and said trigger action is a voice call; saidtrigger system configured to detect incoming call establishment requestsfrom said PSTN and to process said trigger signal to acquire saidcellular phone number of said cellular phone.
 47. A system as in claim36 wherein said mobile device is a network-enabled device.
 48. A systemas in claim 36 wherein said mobile device is a cellular phone having acellular phone number as said device address.
 49. A system as in claim36 wherein said device address is a calling number, a cellular phonenumber, an instant messaging address, an e-mail address or otheraddressing type.
 50. A system as in claim 36 further comprising: anoffer application component; an offer entry system in communication withsaid offer application component, and an offer database in communicationwith said offer application component for storing said generated contentand said user request data, wherein said offer entry system isconfigured to: redeem said generated content, send said contentredemption information to said offer application component for storagein said offer database.
 51. A system as in claim 50, wherein said offerapplication component is further configured to: receive said contentredemption information and check for and process valid redeemed contentusing a validation code.
 52. A system as in claim 51 wherein said offerentry system is further configured to generate a physical representationof said generated content.
 53. A system as in claim 52 wherein saidphysical representation of said generated content includes paper,card-stock, plastic or any other tangible medium.
 54. A system as inclaim 53 wherein said offer entry system is a point of sale (POS)terminal for redeeming and providing a physical representation of saidgenerated content.
 55. A system as in claim 53 wherein said offer entrysystem is a kiosk for redeeming and providing a physical representationof said generated content.
 56. A system as in claim 36 furthercomprising at least one communications network wherein said triggersystem communicates with said message application server via said atleast one communications network and wherein said trigger client devicesystem communicates with said trigger server device via said at leastone communication network.
 57. A system as in claim 36 wherein saidgenerated content comprises a message, a coupon, an offer or apromotion.
 58. A system as in claim 52 wherein said generated content isa tangible medium containing a bar code representation of saidvalidation code.
 59. A system as in claim 58 wherein said validationcode representation comprises a bar code.
 60. A system as in claim 51wherein said validation code encodes information pertaining to saiduser, generated content, unique identifier or mobile device for thepurpose of tracking redemption on a per user basis.
 61. A system as inclaim 51 wherein said validation code is a numerical or alphanumericalcode.
 62. A system as in claim 51 wherein said validation code is animage to be scanned.
 63. A system in as in claim 51 wherein said mobiledevice processes and stores said validation code.
 64. A system as inclaim 51 wherein said validation code contains one or more checksumdigits whereby code input errors can be detected.
 65. A system as inclaim 51 further comprising at least one first external system coupledto said message application server; said at least one first externalsystem for facilitating the generation, redemption, analysis,verification and/or delivery of said generated content.
 66. A system asin claim 65 wherein said at least one first external systems includesenterprise application systems, back-end payment systems, CRM systemsand loyalty systems.
 67. A system as in claim 52 further comprising atleast one second external system coupled to said offer applicationcomponent, said at least one second external system facilitating thegeneration, redemption, analysis, verification and/or delivery of saidgenerated content.
 68. A system as in claim 67 wherein said at least onesecond external system includes enterprise application systems, back-endpayment systems, CRM systems and loyalty systems.
 69. A system as inclaim 67 wherein said validation code is similar to a Credit Card orPayment Card number and wherein said at least one second external systemis a back-end payment system that processes said validation code.
 70. Asystem as in claim 36 further comprising a mobile network incommunication with said mobile device and wherein said messageapplication server sends said generated content to said device addressvia said mobile network.
 71. A method for enabling targeted contentdelivery to a mobile device user, said mobile device having a deviceaddress, said device address having associated there with at least oneunique identifier, said method comprising: providing a messageapplication server; providing a trigger system in communication withsaid message application server; said trigger system comprising: atrigger client component and a trigger server component in communicationwith said trigger client component: at said trigger client component,generating a trigger signal comprising a trigger action, user requestdata and said at least one unique identifier at said trigger servercomponent: receiving said trigger signal, deriving said mobile deviceaddress from said at least one unique identifier, sending to saidmessage application server said trigger signal for processing; at saidmessage application server: receiving from said trigger system saidtrigger signal, and in response thereto: deriving said mobile deviceaddress from said at least one unique identifier, generating contentbased on said user request data, and sending said generated content tosaid device address of said mobile device.
 72. A method as in claim 71wherein said message application server further includes a messageapplication database for storing transaction information comprising saiduser request data and said device address.
 73. A method as in claim 71wherein said trigger client component is said mobile device.
 74. Amethod as in claim 71 wherein said trigger system comprises: a clientapplication residing on said trigger client component for generatingsaid trigger signal; and a server application residing on said triggerserver component in communication with said client application and saidmessage application server, said server application for receiving andprocessing said trigger signal sent by said client application.
 75. Amethod as in claim 74 wherein said client application is a WEB or WAPbrowser client component and said server application is a WEB or WAPserver application component.
 76. A method as in claim 71, wherein saidtrigger client component further comprises at least one input device.77. A method as in claim 76, wherein said at least one input device isselected from the group consisting of a magnetic card reader, bar codereader, keyboard, keypad, touch pad, sensors, and any combinationthereof.
 78. A method as in claim 77, wherein said sensors include awireless sensor and a biometric sensor.
 79. A method as in claim 71wherein said trigger client component is an account card and a readerand wherein said trigger signal is generated by swiping said accountcard through said reader and having said trigger system identify saidunique identifier based on account card information.
 80. A method as inclaim 71, wherein said trigger system comprises an IVR system, saidmobile device is a cellular phone, said device address is a cellularphone number and said trigger action is a voice call; said IVR systemconfigured to process said trigger signal to acquire said cellular phonenumber of said cellular phone.
 81. A method as in claim 71, wherein saidtrigger system comprises a PSTN and a Phone Switch connected to saidPSTN, said mobile device is a cellular phone, said mobile device addressis a cellular phone number and said trigger action is a voice call; saidtrigger system configured to detect incoming call establishment requestsfrom said PSTN and to process said trigger signal to acquire saidcellular phone number of said cellular phone.
 82. A method as in claim71 wherein said mobile device is a network-enabled device.
 83. A methodas in claim 71 wherein said mobile device is a cellular phone having acellular phone number as said device address.
 84. A method as in claim71 wherein said device address is a calling number, a cellular phonenumber, an instant messaging address, an e-mail address or otheraddressing type.
 85. A method as in claim 71 further comprising the stepof providing an offer application system in communication with saidmessage application server, said offer application system comprising anoffer application component, wherein at said message application server,receiving from said trigger system said trigger signal, deriving fromsaid trigger signal said user request data and said device address, andsending to said offer application system said user request data forprocessing by said offer application component; and; at said offerapplication component, receiving from said message application serversaid user request data, generating content based on said user requestdata, and sending to said message application server said generatedcontent for forwarding to said device address of said mobile device. 86.A method as in claim 85 further comprising the steps of: providing anoffer entry system for redeeming content; said offer entry system incommunication with said offer application component; and redeeming saidgenerated content at said offer entry system.
 87. A method as in claim86 further comprising the step of: generating a physical representationof said generated content at said offer entry system.
 88. A method as inclaim 87 wherein said physical representation of said generated contentincludes paper, card-stock, plastic or any other tangible medium.
 89. Amethod as in claim 88 wherein said offer entry system is a point of sale(POS) terminal for redeeming and providing a physical representation ofsaid generated content.
 90. A method as in claim 88 wherein said offerentry system is a kiosk for redeeming and providing a physicalrepresentation of said generated content.
 91. A method as in claim 71further comprising the step of: providing at least one communicationsnetwork wherein said trigger system communicates with said messageapplication server via said at least one communications network andwherein said trigger client device system communicates with said triggerserver device via said at least one communications network.
 92. A methodas in claim 71 wherein said generated content comprises a message, acoupon, an offer or a promotion.
 93. A method as in claim 87 whereinsaid generated content is a tangible medium containing a bar coderepresentation of said validation code.
 94. A method as in claim 93wherein said validation code representation comprises a bar code.
 95. Amethod as in claim 86 wherein said validation code encodes informationpertaining to said user, generated content, unique identifier or mobiledevice for the purpose of tracking redemption on a per user basis.
 96. Amethod as in claim 86 wherein said validation code is a numerical oralphanumerical code.
 97. A method as in claim 86 wherein said validationcode is an image to be scanned.
 98. A method as in claim 86 wherein saidmobile device processes and stores said validation code.
 99. A method asin claim 86 wherein said validation code contains one or more checksumdigits whereby code input errors can be detected.
 100. A method as inclaim 86 further comprising the step of: providing at least one firstexternal system coupled to said message application server; said atleast one first external system for facilitating the generation,redemption, analysis, verification and/or delivery of said generatedcontent.
 101. A method as in claim 100 wherein said at least one firstexternal systems includes enterprise application systems, back-endpayment systems, CRM systems and loyalty systems.
 102. A method as inclaim 87 further comprising the step of: providing at least one secondexternal system coupled to said offer application component, said atleast one second external system facilitating the generation,redemption, analysis, verification and/or delivery of said generatedcontent.
 103. A method as in claim 102 wherein said at least one secondexternal system includes enterprise application systems, back-endpayment systems, CRM systems and loyalty systems.
 104. A method as inclaim 102 wherein said validation code is similar to a Credit Card orPayment Card number and wherein said at least one second external systemis a back-end payment system that processes said validation code.
 105. Amethod as in claim 71 further comprising the step of: providing a mobilenetwork in communication with said mobile device and wherein saidmessage application server sends said generated content to said deviceaddress via said mobile network.
 106. A method for enabling targetedcontent delivery to a mobile device user, said mobile device having adevice address, said device address having associated therewith at leastone unique identifier, said method comprising: providing a messageapplication server; providing a trigger system in communication withsaid message application server; said trigger system comprising: atrigger client component and a trigger server component in communicationwith said trigger client component; at said trigger client component,generating a trigger signal comprising a trigger action, user requestdata and said at least one unique identifier; at said trigger servercomponent: receiving said trigger signal, deriving said mobile deviceaddress from said at least one unique identifier, sending to saidmessage application server said device address and said user requestdata, at said message application server: receiving said device addressand said user request data, and in response thereto, generating contentbased on said user request data, and sending said generated content tosaid device address of said mobile device.
 107. A method as in claim 106wherein said message application server further includes a messageapplication database for storing transaction information comprising saiduser request data and said device address.
 108. A method as in claim 106wherein said trigger client component is said mobile device.
 109. Amethod as in claim 106 wherein said trigger system comprises: a clientapplication residing on said trigger client component for generatingsaid trigger signal; and a server application residing on said triggerserver component in communication with said client application and saidmessage application server, said server application for receiving andprocessing said trigger signal sent by said client application.
 110. Amethod as in claim 109 wherein said client application is a WEB or WAPbrowser client component and said server application is a WEB or WAPserver application component.
 111. A method as in claim 106, whereinsaid trigger client component further comprises at least one inputdevice.
 112. A method as in claim 111, wherein said at least one inputdevice is selected from the group consisting of a magnetic card reader,bar code reader, keyboard, keypad, touch pad, sensors, and anycombination thereof.
 113. A method as in claim 112, wherein said sensorsinclude a wireless sensor and a biometric sensor.
 114. A method as inclaim 106, wherein said trigger client component is an account card anda reader and wherein said trigger signal is generated by swiping saidaccount card through said reader and having said trigger system identifysaid unique identifier based on account card information.
 115. A methodas in claim 106, wherein said trigger system comprises an NR system,said mobile device is a cellular phone, said device address is acellular phone number and said trigger action is a voice call; said NRsystem configured to process said trigger signal to acquire saidcellular phone number of said cellular phone.
 116. A method as in claim106, wherein said trigger system comprises a PSTN and a Phone Switchconnected to said PSTN, said mobile device is a cellular phone, saidmobile device address is a cellular phone number and said trigger actionis a voice call; said trigger system configured to detect incoming callestablishment requests from said PSTN and to process said trigger signalto acquire said cellular phone number of said cellular phone.
 117. Amethod as in claim 106, wherein said mobile device is a network-enableddevice.
 118. A method as in claim 106, wherein said mobile device is acellular phone having a cellular phone number as said device address.119. A method as in claim 106, wherein said device address is a callingnumber, a cellular phone number, an instant messaging address, an e-mailaddress or other addressing type.
 120. A method as in claim 106, furthercomprising the step of providing an offer application system incommunication with said message application server, said offerapplication system comprising an offer application component, wherein atsaid message application server, receiving from said trigger system saidtrigger signal, deriving from said trigger signal said user request dataand said device address, and sending to said offer application systemsaid user request data for processing by said offer applicationcomponent; and; at said offer application component, receiving from saidmessage application server said user request data, generating contentbased on said user request data, and sending to said message applicationserver said generated content for forwarding to said device address ofsaid mobile device.
 121. A method as in claim 120 further comprising thesteps of: providing an offer entry system for redeeming content; saidoffer entry system in communication with said offer applicationcomponent; and redeeming said generated content at said offer entrysystem.
 122. A method as in claim 121 further comprising the step of:generating a physical representation of said generated content at saidoffer entry system.
 123. A method as in claim 122 wherein said physicalrepresentation of said generated content includes paper, card-stock,plastic or any other tangible medium.
 124. A method as in claim 123wherein said offer entry system is a point of sale (POS) terminal forredeeming and providing a physical representation of said generatedcontent.
 125. A method as in claim 123 wherein said offer entry systemis a kiosk for redeeming and providing a physical representation of saidgenerated content.
 126. A method as in claim 106 further comprising thestep of: providing at least one communications network wherein saidtrigger system communicates with said message application server viasaid at least one communications network and wherein said trigger clientdevice system communicates with said trigger server device via said atleast one communications network.
 127. A method as in claim 106 whereinsaid generated content comprises a message, a coupon, an offer or apromotion.
 128. A method as in claim 122 wherein said generated contentis a tangible medium containing a bar code representation of saidvalidation code.
 129. A method as in claim 128 wherein said validationcode representation comprises a bar code.
 130. A method as in claim 121wherein said validation code encodes information pertaining to saiduser, generated content, unique identifier or mobile device for thepurpose of tracking redemption on a per user basis.
 131. A method as inclaim 121 wherein said validation code is a numerical or alphanumericalcode.
 132. A method as in claim 121 wherein said validation code is animage to be scanned.
 133. A method as in claim 121 wherein said mobiledevice processes and stores said validation code.
 134. A method as inclaim 121 wherein said validation code contains one or more checksumdigits whereby code input errors can be detected.
 135. A method as inclaim 121 further comprising the step of: providing at least one firstexternal system coupled to said message application server; said atleast one first external system for facilitating the generation,redemption, analysis, verification and/or delivery of said generatedcontent.
 136. A method as in claim 135 wherein said at least one firstexternal systems includes enterprise application systems, back-endpayment systems, CRM systems and loyalty systems.
 137. A method as inclaim 122 further comprising the step of: providing at least one secondexternal system coupled to said offer application component, said atleast one second external system facilitating the generation,redemption, analysis, verification and/or delivery of said generatedcontent.
 138. A method as in claim 137 wherein said at least one secondexternal system includes enterprise application systems, back-endpayment systems, CRM systems and loyalty systems.
 139. A method as inclaim 137 wherein said validation code is similar to a Credit Card orPayment Card number and wherein said at least one second external systemis a back-end payment system that processes said validation code.
 140. Amethod as in claim 106 further comprising the step of: providing amobile network in communication with said mobile device and wherein saidmessage application server sends said generated content to said deviceaddress via said mobile network.
 141. A trigger system for facilitatingtargeted content delivery to a mobile device, said system comprising: aprocessor configured to: receive a trigger signal comprising userrequest data and a unique identifier, said unique identifier havingassociated therewith a mobile device address; derive said mobile deviceaddress from said unique identifier, and send said mobile device addressand said user request data to a message application server for use ingenerating content.
 142. A message application data network serversystem for facilitating targeted content delivery to a mobile device,said system comprising: a processor configured to: receive from atrigger system a trigger signal comprising a mobile device address anduser request data, both associated with a mobile device, and in responsethereto: process said trigger signal to derive said device address andsaid user request data, generate content based on said user requestdata, and send said generated content to said device address of saidmobile device.